Brad Fincher

Brad Fincher is the leader of the group the New World.

Personality
Brad Fincher sees the zombies apocalypse as an opportunity to start over. He created the New World to spread chaos. He believed that communities that don't conform to how the world is now, should be destroyed.

He recruits people by making them fight each other to the death.

Pre-Apocalypse
Brad was never able to hold down a job due to his anti-authority attitude.